Welcome to the site of Hook, Line and Sinker.  We are a sea fishing tackle shop and sea fishing school based in Ballylongford, Co Kerry, Ireland.

We offer fishing holidays, seas fishing tuition through our school, new and re-conditioned sea fishing tackle, a selection of live and frozen baits, fishing guide services and fishing tackle hire.

Our site will offer information on the local marks to fish around the North Kerry and Shannon Estuary.  The types of fish you will expect to catch in this area are Bass, Mullet (x2), Tope, Thornback Ray, Bull Huss, Turbot, Plaice, Flounder, Dabs, Black Sole, Kelp Cod, Pollack, Codling, Whiting, Gurnard (x2), Conger Eel, Mackerel and Sea Trout.  We will advise on the types of bait and gear each fish was caught with.

We believe that one of the key factors for having a good chance of catching fish in this area is the quality of the bait.  Our page on bait will provide you with tips on finding bait in this area.

We will continue to update the information on our site regularly providing you with information on the types of fish being caught and the locations of each catch.